About Us – Faces of SellTheHorse.com

Leo sold his first horse in 1958. As a young rider, he favored the jumpers, along with training and teaching polo. But perhaps his favorite hobby was buying and selling horses.

Graduating with a degree in Agriculture from the University of New Hampshire in 1960, he set off for a career in sales, with his first sales job materializing in the beauty industry. Since then, Leo has revolutionized the marketing practices in the hair loss industry, often serving as a sought-after lecturer and industry guru.As the founder of HairLoss.com, Leo was an early adopter of the Internet as a way to transform the customer communication process.

Leo has been practicing web-based marketing since before it had a formal name. All the while, he never gave up his passion for the horse trade. Leo’s favorite quote is, "If your job is not your hobby, then quit your job."

With the creation of SellTheHorse.com, Leo combines his sales and marketing ingenuity with his passion for selling horses, and for the horse community at large. Leo is active in the fox hunt and polo communities of Aiken County, where he lives with his wife Nancy and a farm full of happy horses.

« Leo (pictured above) and Nancy Benjamin (pictured below).

Michelle’s first pony was a Welsh-Cobb named Summertime Fling, and it was the start of a lifetime love affair with horses.

Michelle grew up in Massachusetts riding in the children’s hunter and equitation circuit, and competed in three Intercollegiate Equestrian Nationals for Stonehill College, where she double-majored in Economics and English.

In the 15 years since graduation, she has held a series of writing, marketing, and business development positions for companies big and small, in the U.S. and abroad. One of those companies was SupplierMarket.com, the first online B2B marketplace of its kind.

Michelle also holds a Master of Science in Global Marketing from Catholic University in Leuven, Belguim.

Michelle lives in the Green Mountains of Vermont and started eventing a few years ago, with some help from a lanky Thoroughbred named Tally. She’s involved in animal rights issues and environmental stewardship.